Data Privacy Day, Football Hangover Day, and More January/February Dates to Remember

JANUARY

24 When’s the last time you told a client they were easy to work with? Or thanked a vendor for always coming through? National Compliment Day is your excuse to send three genuine, specific compliments — one to a customer, one to a supplier, one to someone on your team. It costs nothing, takes five minutes, and people remember who made them feel valued. You’ve been “meaning to” send that thank-you note for eleven months. Today’s the day.

28 Your shop holds customer artwork, business logos, contact lists, maybe even launch dates for products not yet public. Data Privacy Day is a nudge to audit who has access to what. Review passwords, check sharing permissions, and ask your team: if a laptop walked out the door today, what would walk out with it? And yes, “password123” counts as basically unlocked.

29 Every print job is a puzzle — substrates, turnaround, color matching, installation logistics. National Puzzle Day celebrates the problem-solvers. Take ten minutes to recognize whoever on your team untangles the messes, the one who figures out how to make the impossible deadline work. They’re the reason clients keep coming back.

FEBRUARY

2 Same quotes, same clients, same problems — sound familiar? Groundhog Day is a reminder that repetition only becomes a rut if you let it. Break the loop: learn one new thing today. A software shortcut. A competitor’s pricing model. A substrate you’ve never tried. Small changes compound. Six months from now, you won’t recognize your routine. Or you can tell yourself “things will slow down after this month” for the 47th consecutive month.

4 Your mail carrier knows your business rhythm better than most — they see the sample boxes going out and the rolls coming in. Thank a Mail Carrier Day is a chance to hand them a coffee, a gift card, or just a genuine thanks. And hey, ask if their depot needs any signage while you’re at it.

9 Super Bowl LX lands on Sunday, February 8th. Which means Monday morning, half your staff is either gloating or grieving. Football Hangover Day is permission to open an hour late, push the Monday meeting to Tuesday, and let everyone ease back in. One small grace goes a long way for morale — and productivity.

9 Here’s a client-retention play that costs you $20: Send your top 10 customers a coupon for a free pizza from a local shop on National Pizza Day. Unexpected. Memorable. Delicious. And while you’re chatting with the pizzeria owner, ask if they need any menus, window graphics, or delivery car magnets. Two birds, one pie.

15 Valentine’s Day gets all the ink, but roughly half of American adults are single — and tired of being ignored by marketers every February. Singles Awareness Day (yes, it spells S.A.D.) is a chance to help retail clients celebrate self-love instead of coupledom. Think “treat yourself” promos, solo-travel graphics, and messaging that doesn’t assume everyone’s paired up.