To help printing companies make smart decisions when adding digital services, the National Association for Printing Leadership published a new book, entitled,Building a Digital Services Portfolio: A Guide to Digital Solutions for the New Print Services Provider.
Author Cary Sherburne shows graphic-arts managers how to use the full spectrum of digital services to increase customer loyalty and meet the increasing demand for variable and on-demand printing, shorter runs, faster turnaround times, and non-print communications options.
The step-by-step guide explains why traditional business models based on selling as much print as possible at the best price no longer works today.
NAPL is a nonprofit trade association representing the $88 billion commercial printing industry. The 160-page book sells for $29.95 for NAPL members; $34.95 for nonmembers. (NAPL: 800-642-6275; www.napl.org)