Press Releases

Brother Enters Wide Format Latex Segment With Latest Launch

(PRESS RELEASE) BRIDGEWATER, NJ – Brother International Corporation recently announced it will enter the signage market in the industrial garment printing industry with the new WF1-L640 64-inch latex wide-format printer. The platform is designed with a wide range of business applications in mind including banners, window-wall-floor graphics, outdoor & display signage, trade show graphics, vehicle wraps, advertising and interior decoration.

This new latex wide-format printer takes on a new business area for Brother utilizing the company’s ink and printhead technology cultivated through the development of garment printers. The latex ink developed for the WF1-L640 achieves a wide array of colors and rich expressiveness, and in addition to having high weather resistance for outdoor advertisements, is water-based, making it environmentally friendly and safe to use such as in restaurants, educational institutions, and medical institutions.

Brother’s latex ink formula offers a wider color gamut with CMYK over the industry standard. The WF1 printer has an integrated curing system for the ink with no additional wait time needed for outgassing as with other chemistries.

“Brother’s industrial printing division continues to grow and innovate when it comes to services and solutions” commented Lawrence Davenport, Vice President of Brother’s Industrial Products Division.

The printer’s industrial piezo print heads allow variable drop sizes starting at 5 pico liters. Controls are easily accessed via a 7-inch touch screen and professional production RIP software.

For more information about Brother’s latex wide format printer, please visit www.brotherwideformat.us or call (866) 750-2543.

About Brother IPD: Brother Industrial Products Division (IPD) is one of the world’s leaders in the production of Industrial Sewing Machines and Garment Printers. IPD is behind the scenes in various industries, including clothing, in the automotive industry with airbags and safety belts, in bags and suitcases, in safety protection and environment, in the medicinal and biological areas and in the industrial digital printing market.

About Brother International Corporation: Brother International Corporation has earned its reputation as a premier provider of home office and business products, products and solutions for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.

Press Releases

Send your press releases to Big Picture at press@bigpicturemag.com. Learn about our submission guidelines.

Recent Posts

5 Current Customer Revenue Generators You Likely Aren’t Thinking About

Increase revenues by connecting more effectively with the customers you already have.

1 day ago

Andretti INDYCAR Continue to Leverage HP Latex 800W for the 2024 Season

The long-running partnership has seen over 100 race cars prepped and wrapped over the last…

1 day ago

Kavalan Goes Big in United States With Media One Partnership

Kavalan’s PVC-free wide format materials will be distributed by the California-based large format imaging specialist.

2 days ago

Quicksilver Swift to Adapt to Challenges with Mimaki Technology

With the addition of a cutting-edge Mimaki printer, Quicksilver achieved high-volume productivity and won back…

2 days ago

swissQprint Strives for Ecologically Sound Production

The company embraces its corporate social responsibility by strives for production that is as environmentally…

2 days ago

Check Your KPIs, Reach Out to 200 Top Customers, and More To-Dos for Print Managers in May-June

Also, it's a great time of year to organize a community block party.

2 weeks ago

This website uses cookies.