Big Picture, in partnership with ISA and sponsored by Fujifilm and HP, is excited to announce t. These winning projects are the most creative, innovative, and inspiring in our field and truly showcase how print service providers push the boundaries of wide-format digital print.

The Taylor Swift Experience

Print Shop: Hatteras
Location: Tinton Falls, New Jersey
Tools and Supplies: 3M Controltac Graphic Film IJ180, white and black PVC, 3M Scotchcal Translucent Graphic Film Series 3630, EFI Vutek GS5500LXr Pro, EFI Vutek GS3250LX Pro

Singer-songwriter Taylor Swift had a meteoric rise up the charts, first as a country artist in her early teen years and later as a pop superstar. The 29-year-old, 10-time Grammy winner was honored with The Taylor Swift Experience at the Grammy Museum Experience at the Prudential Center in Newark, New Jersey. The temporary exhibit showcased Swift’s rise to fame through artifacts, costumes, memorabilia, a career time line, and home videos. Hatteras was called upon to transform the museum space into a fan’s dream destination. 

A blend of large-scale wall graphics, backlit signage, and posters produced by the print shop via their EFI Vuteks enhanced the digital and interactive elements of the exhibit – which no doubt elicited excitement among die-hard Swifties.