The International category winners of the 2016 OBIE Awards made efforts to shock their audience via imagery of battered women, 3D-printed and animated billboards, and – dubbed “the best poster in the world” – actual beer.
Gold OBIE: Probably the Best Poster
Creative agency: Fold7
Advertiser: Carlsberg
Gold OBIE: Look At Me
Creative agency: WCRS
Advertiser: Women's Aid
(Read more on this project here.)
Gold OBIE: Oreo Eclipse
Creative agency: Grand Visual
Advertiser: Mondelez
Silver OBIE: Billboard + Turntable = Way of the Desperados
Creative agencies: Modern Green, Starcom, Kinetic Worldwide
Advertiser: Heineken Ireland – Desperados
Silver OBIE: .calm
Creative agency: Zulu Alpha Kilo
Advertiser: Labatt Breweries of Canada
Finalist: The Great Indoors
Creative agency: Leo Burnett Toronto
Advertiser: Ikea
Finalist: Every Toque Goes a Long Way in Helping the Homeless
Creative agency: Leo Burnett Toronto
Advertiser: Raising the Roof
(See last year's edition of this campaign here.)
Finalist: Humans for Humans
Creative agency: Leo Burnett Toronto
Advertiser: Raising the Roof
Check out more award-winning out-of-home advertising:
Interactive OOH Displays Turn Heads
3D-Printed Forest Critters Win Silver OBIE
Print Takes on Public Service
Spotify Campaign Personalized to Each Neighborhood
Printed Advertising Takes to the Streets
Taking Billboards to the Next Level
Print Brings Feeling to Food
OBIE Winners Wrap Trash Cans, Crates, and More
Who Says Billboards Are Dead?
Stair Graphics, Bus Wraps Shine in OBIE Awards
Automotive OOH Ads Leverage Mixed Media