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Beer-Spouting Print Makes for Golden Advertising

These OBIE winners take unique approaches to out-of-home.

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The International category winners of the 2016 OBIE Awards made efforts to shock their audience via imagery of battered women, 3D-printed and animated billboards, and – dubbed “the best poster in the world” – actual beer.

Gold OBIE: Probably the Best Poster
Creative agency: Fold7
Advertiser: Carlsberg

Gold OBIE: Look At Me
Creative agency: WCRS
Advertiser: Women's Aid

(Read more on this project here.)

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Gold OBIE: Oreo Eclipse
Creative agency: Grand Visual
Advertiser: Mondelez

Silver OBIE: Billboard + Turntable = Way of the Desperados
Creative agencies: Modern Green, Starcom, Kinetic Worldwide
Advertiser: Heineken Ireland – Desperados

    

Silver OBIE: .calm
Creative agency: Zulu Alpha Kilo
Advertiser: Labatt Breweries of Canada

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Finalist: The Great Indoors
Creative agency: Leo Burnett Toronto
Advertiser: Ikea

Finalist: Every Toque Goes a Long Way in Helping the Homeless
Creative agency: Leo Burnett Toronto
Advertiser: Raising the Roof

(See last year's edition of this campaign here.)

Finalist: Humans for Humans
Creative agency: Leo Burnett Toronto
Advertiser: Raising the Roof

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Check out more award-winning out-of-home advertising:

Interactive OOH Displays Turn Heads

3D-Printed Forest Critters Win Silver OBIE

Print Takes on Public Service

Spotify Campaign Personalized to Each Neighborhood

Printed Advertising Takes to the Streets

Taking Billboards to the Next Level

Print Brings Feeling to Food

OBIE Winners Wrap Trash Cans, Crates, and More

Who Says Billboards Are Dead?

Stair Graphics, Bus Wraps Shine in OBIE Awards

Automotive OOH Ads Leverage Mixed Media

 

 

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