Categories: Case Studies

‘Wrap and Roll All Nite’

To help raise money for UNICEF in aiding children in Japan and emergencies around the world, Mini USA – the maker of the Mini auto – partnered with legendary rock band Kiss to launch a “Mini Rocks the Rivals” test-drive tour in the US. Kiss made the announcement live at the New York Auto Show this past April as four Mini Countryman vehicles with Kiss-inspired designs and wraps debuted, each design representing a band member's face.

The wraps were created by Original Wraps, the print shop that’s partnered with Mini to produce the carmaker’s personalized Mini Motoring Graphics. The designs at the New York show were then painted onto four Countryman vehicles, which were signed by Kiss and auctioned via eBay.

ORIGINAL WRAPS
www.originalwraps.com

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