Categories: Case StudiesRetail and Point-of-Purchase

Willow Graphics Prints on Ice for London Cocktail Bar

IceBar London is a frozen wonderland experience featuring walls, tables, and even cocktail glasses made from ice, but it was missing one thing: signage. IceBar called upon Willow Graphics to create menus and a decorative graphic featuring artist Simon Fowler’s “The Ice Queen” design. “The Ice Queen” was printed directly onto ice using multiple layers of white ink and varnish via a Jetrix KX7 to protect the design from temperatures below 23 F. The menus were reverse-printed onto 1/8-inch cast acrylic.

Read more from our August 2016 “” issue.

Big Picture Staff

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