Advertising forms like interactive signage and full bus wraps are sure to turn heads, and we're certainly beginning to see more of them appear. But sometimes there's just nothing like a good old-fashioned billboard – if the content itself is head-turning. The winners in the Consumer Goods, Services & Retail category of the 2016 OBIE Awards show that in this regard, a little cleverness can go a long way.
Gold OBIE: Tested Tough
Creative agency: North
Advertiser: Columbia Sportswear
Silver OBIE: YETI Cooler
Creative agency: McGarrah Jessee
Advertiser: YETI Coolers
Silver OBIE: Hard Water
Creative agency: Cramer-Krasselt
Advertiser: Southwest Water Conditioning
Finalist: Crusty Razors
Creative agency: DSC Creative
Advertiser: Dollar Shave Club
Finalist: BevMo!
Creative agency: DeVito/Verdi
Advertiser: BevMo!
Finalist: Bernie & Phyl's
Creative agency: DeVito/Verdi
Advertiser: Bernie & Phyl's
Finalist: Amazon.com's 2015 Holiday Gift Guide
Creative agency: Intersection
Advertiser: Amazon.com
Finalist: Nest's Thoughtful Home Product Showcase
Creative agency: Roundhouse Agency
Advertiser: Nest Labs
Finalist: #labelmeconfident
Creative agency: dressbarn, Wilkins OOH
Advertiser: dressbarn
Finalist: Train Different
Creative agency: Outfront Media
Advertiser: UFC Gym Smyrna
Check out more :
Beer-Spouting Print Makes for Golden Advertising
Printed Advertising Takes to the Streets
Taking Billboards to the Next Level
Print Brings Feeling to Food
OBIE Winners Wrap Trash Cans, Crates, and More
Stair Graphics, Bus Wraps Shine in OBIE Awards
Automotive OOH Ads Leverage Mixed Media