YOU’LL BE HARD pressed to find a group of professionals more passionate about their trade than those in the vehicle wrapping business. In order to excel in the competitive market, you have to be deeply invested in your craft. There’s a great deal of preparation and planning that goes into every single project. The design skill, precision, and patience needed to complete a perfect wrap is unparalleled as each and every installation has slight variations that make no two projects the same. One day you could be wrapping a pickup truck, the next week an entire fleet of vehicles, ranging from a dune buggy to a trailer, and the week after that a Zamboni. And when the project is complete, your work is on display for thousands upon thousands, depending on the intended operation of the vehicle.
According to the Outdoor Advertising Association of America (OAAA), a single vehicle wrap can garner anywhere between 30,000 and 80,000 views per day depending on the area and mileage traveled. So, there’s a reason why many PSPs take such pride in their vehicle wraps – they tend to get more eyes on them than a static print job. According to Perception Research, mobile advertising generates 2.5 times more attention than a static billboard.
There’s a lot to consider when planning and executing a wrap, from the temperature at installation, to the direct sunlight the vinyl will come in contact with, to the durability expectations of the wrap. From airboats to cement trucks to off-road vehicles, these projects are truly something to wrap your head around.