Case Studies

Tiger’s Milk Restaurant Gets New Stripes

LOCALLY MADE BREWS pair with locally made (and sustainable) wallcoverings at Tiger’s Milk, a restaurant at the VA Waterfront in Capetown, South Africa, where virtually every surface – including floors and ceilings – is covered in vivid, digitally printed ink.

Along with beers, including its namesake Tiger’s Milk lager, the restaurant advertises “dude food made real good” – a handcrafted menu that takes burgers, pizza, and other common fare “to the next level.” Fittingly, partner Cara Saven Wall Design (CSWD, carasaven.com) touts its capability to elevate “the art of wallcoverings,” both in terms of conceptual design and the substrates themselves. Working together with the client’s marketing team and interior design firm KT Interiors, CSWD applied illustrations throughout the location’s entrance.

Perhaps more striking than any of the individual graphics is the extent to which the coverings contribute to a cohesive whole. Thanks to wallpaper substrate designed for large-format printing without breaks or joints, the graphics flow seamlessly across the floors, the walls, and the multi-tiered ceiling.

The material covering the walls, VividTex, is a dye-sublimated wallpaper with graphics printed on a Yotta YD-T1804SG direct-to-textile printer with Epson printheads. The material on the floors and ceiling, CSWD’s similar LiteTex substrate, came off a Yotta YD-F2513KJ flatbed UV LED printer with Kyocera printheads.

  • durable
    Scratch proof, reusable, and easy to clean, VividTex and LiteTex are particularly useful for high-traffic spaces. Laminate protection adds to the materials’ longevity.
  • vivid
    Dye sublimation contributes not only to durability, but also the quality of the illustrations.
  • seamless
    According to CSWD, high-density wall vinyl that can be applied to any surface facilitated the design’s flow.

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Matt Danford

Matt Danford joined Big Picture and Screen Printing magazines in January 2023. A graduate of Ohio University’s E.W. Scripps School of Journalism, he is a veteran trade journalist with deep experience covering transformative technologies and business strategies. As managing editor for both brands, Matt spends his days writing, editing, attending industry events, curating submitted content, and otherwise conveying knowledge and actionable insight to wide-format and screen printing professionals.

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