Spotify's 2015 ad campaign took content down to the neighborhood level, a strategy that combined the best of personalization and mass public appeal. Other finalists in the Media category of the 2016 OBIE Awards aimed at the personal level, too, from jibes at the “Walk of Shame” to giant “Orange Is the New Black” characters right in the middle of Times Square.
Silver OBIE: Year in Music
Creative agencies: Stinkdigital, Colossal Media
Advertiser: Spotify
Finalist: Orange Is the New Black – Season 3 Interactive Times Square
Creative agencies: Originals Marketing, Kinetic Worldwide
Advertiser: Netflix
Finalist: VH1’s Walk of Shame Shuttle College-Targeted Spring Break Takeover
Creative agency: Pop2Life
Advertiser: VH1
Finalist: Feel the Real Campaign
Creative agency: PNYC
Advertiser: PNYC
Finalist: Various
Creative agency: Snapchat
Advertiser: Snapchat
Finalist: Holiday Cards
Creative agency: Adams + Fairway Outdoor Advertising
Advertiser: Adams + Fairway Outdoor Advertising
Check out more award-winning out-of-home advertising:
Interactive OOH Displays Turn Heads
3D-Printed Forest Critters Win Silver OBIE
Print Takes on Public Service
Beer-Spouting Print Makes for Golden Advertising
Printed Advertising Takes to the Streets
Taking Billboards to the Next Level
Print Brings Feeling to Food
OBIE Winners Wrap Trash Cans, Crates, and More
Who Says Billboards Are Dead?
Stair Graphics, Bus Wraps Shine in OBIE Awards
Automotive OOH Ads Leverage Mixed Media