The National Park Foundation’s 2016 ad campaigns urged viewers to “find their park,” securing a Silver OBIE and finalist nod from the OAAA for the two-part effort. Other finalists in the Public Service category addressed issues ranging from animal cruelty to homelessness and celebrity death to bias.
Silver OBIE: Find Your Park Phase II Mash-Ups
Creative agency: GREY New York
Advertiser: The National Park Foundation
Silver OBIE: The War at Home
Creative agency: CP+B Miami
Advertiser: Elder Heart
Silver OBIE: Anti-Circus Campaign
Creative agency: PP+K, USA
Advertiser: Big Cat Rescue
Finalist: Find Your Park Phase I
Creative agency: GREY New York
Advertiser: The National Park Foundation
Finalist: Trio
Creative agency: Neathawks Dubuque & Packett
Advertiser: Ride Solutions
Finalist: “Chicago Wears Condoms” Bus Shelters
Creative agency: Serve Marketing
Advertiser: Chicago Department of Public Health (CDPH)
Finalist: Strong Baby “Phone Book”
Creative agency: Serve Marketing
Advertisers: United Way of Greater Milwaukee, Waukesha County/Milwaukee Lifecourse Initiative for Healthy Families
Finalist: Salvation Army Program Campaign
Creative agency: The Richards Group
Advertiser: The Richards Group
Finalist: Love Has No Labels
Creative agency: R/GA New York
Advertiser: The Advertising Council
Finalist: The Thrill Is Gone
Creative agency: Outfront Media
Advertiser: Outfront Media
(Check out more from Outfront Media.)
Check out more award-winning out-of-home advertising:
Interactive OOH Displays Turn Heads
3D-Printed Forest Critters Win Silver OBIE
Spotify Campaign Personalized to Each Neighborhood
Beer-Spouting Print Makes for Golden Advertising
Printed Advertising Takes to the Streets
Taking Billboards to the Next Level
Print Brings Feeling to Food
OBIE Winners Wrap Trash Cans, Crates, and More
Who Says Billboards Are Dead?
Stair Graphics, Bus Wraps Shine in OBIE Awards
Automotive OOH Ads Leverage Mixed Media