Categories: Case StudiesEvent SignageOutdoor Advertising

Into the Wild

When the Minnesota Wild NHL hockey team made the playoffs for the sixth season in a row in April 2018, they needed last-minute graphics to energize and hype up fans for the postseason. Longtime print partner Pixelwerx, a Plymouth, Minnesota-based full-service PSP, crafted 3500 square feet of windowscape graphics for the Wild’s home games at Xcel Energy Center in just two days.

Pixelwerx output the job with a Canon Océ Colorado 1640 printer onto 3M Scotchcal Graphic Film with Comply Adhesive IJ35C, finishing with Mactac Permacolor ColorGard LUV8351W51L150 lustre laminate. Minneapolis print shop Signcrafters Outdoor positioned the graphics over the course of two days with three installers. (Check out our March Job Log for a look into the Wild’s interior playoff graphics.)

Kelsey Johnson

Kelsey Johnson joined the Big Picture and Screen Printing teams as assistant editor in January 2017 after graduating with a bachelor’s degree from Purdue University. She is based out of Cincinnati and spends her free time exploring local coffee shops and driving all over the Midwest attending concerts.