Party City Billboard Gets a Tropical Touch

Hand-carved and -painted lettering, real palm tree leaves, and digitally printed vinyl came together to form this 3D advertisement, designed and agented by Lamar Advertising with help from print provider Caribbean Signs for Party City Puerto Rico. The billboard’s background and witch’s legs were printed on an EFI Vutek 5330.

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Big Picture Staff

Big Picture magazine has been serving wide-format printing professionals for more than 25 years, providing business-specific content to help boost bottom lines through its industry-leading magazine, website, email bulletins, Brain Squad and social media channels.

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