The Ol' Razzle Dazzle

In the flashy world of the film industry, eye-catching visuals are a must. A multitude of graphics greeted attendees at CinemaCon, the convention for the National Association of Theatre Owners held in Las Vegas at Caesars Palace. To make their mark at the 2018 event, Focus Features called upon Olson Visual to showcase the film production and distribution company’s brand. 

The large-format digital graphics provider often works with entertainment companies and has provided signage and displays at CinemaCon since the event’s inception. Olson Visual printed on Berger Be.tex Samba Opaque FR fabric with its Durst Rho 512R Plus and mounted to T3 Frame modular framework. The 6 x 8-foot mounted backlit graphics, each featuring a single letter, were arranged in a staggered layout for an added element of interest.