OCB Reprographics in Southern California provides a broad range of
imaging services for clients including architects, engineers, attorneys,
and graphic designers including digital publishing, large-format color
printing, color copying, mounting, and laminating. To brighten up its
company image, OCB Reprographics redesigned the graphics on its fleet of
108 courier cars, trucks, and vans to the yellow body with rainbow
graphics seen here.
“Our vehicles have long been an effective communication tool in
creating name recognition for us,” says company CEO Chuck Hayes.
Twenty years ago, he suggested lettering the company name, phone number
and list of services on the company's white trucks and economy
trucks to build awareness of OCB as the vehicles made deliveries
throughout Orange and San Diego counties. “People who don't even
know what a reprographics company is know our company name from seeing
our cars plying the streets and freeways,” says Hayes.
While catching the attention of thousands of freeway commuters, the
flashy graphics will also visually underscore the fact that OCB
understands the value of style in professional presentations.
OCB is on the right road to establishing a successful image, says
Mark Shyres, a marketing consultant based in Laguna Beach, CA.
“Vehicle graphics have been around for a number of years and
continue to be a cost-effective way to get your marketing message
out.” (OCB Reprographics: www.ocbinc.com)