Some advertising pushes the envelope with its cleverness of content; other campaigns find a way to communicate from the most pedestrian of objects. The winners of the 2016 OBIE Awards in the Entertainment category imprinted their messages on trash cans, crates, buses, buildings, and more.
Best of Show: Space Is Freaking Awesome
Creative agency: Downtown Partners
Advertiser: Adler Planetarium
Best of Show: 2015 Season Kickoff
Creative agency: Jackson Marketing Group
Advertiser: Big League World Series
Silver OBIE: Inside Out
Creative agency: Walt Disney Studios Creative Print Marketing
Advertiser: Walt Disney Studios Pictures
Silver OBIE: Mariners Bus Back Scoreboards
Creative agency: Copacino+Fujikado
Advertiser: Seattle Mariners
Finalist: Watch Your Back
Creative agency: Lamar Advertising Company
Advertiser: Fright Nights at the Fair
Finalist: Minions Everywhere
Creative agencies: Universal Media Team, Kinetic Worldwide
Advertiser: Universal
Finalist: Uncrated. Unveiled.
Creative agency: Jigsaw
Advertiser: Milwaukee Art Museum
Finalist: Peanuts
Creative agencies: Ten30 Studios, Drissi Advertising
Advertiser: 20th Century Fox
Finalist: Together We Swarm
Creative agency: Outfront Media
Advertiser: Georgia Tech
Finalist: Coasters, Games, and Food
Creative agency: Adams Outdoor Advertising
Advertiser: Coastal Carolina Fair
Check out more award-winning out-of-home advertising:
Interactive OOH Displays Turn Heads
3D-Printed Forest Critters Win Silver OBIE
Print Takes on Public Service
Spotify Campaign Personalized to Each Neighborhood
Beer-Spouting Print Makes for Golden Advertising
Printed Advertising Takes to the Streets
Taking Billboards to the Next Level
Print Brings Feeling to Food
Who Says Billboards Are Dead?
Stair Graphics, Bus Wraps Shine in OBIE Awards
Automotive OOH Ads Leverage Mixed Media