NFL Headquarters in Los Angeles Gets a Metallic Makeover

METROPOLITAN WEST – a full-service glass film and wall graphics company located in Long Beach, California – and Gensler – an integrated architecture, design, planning, and consulting firm – worked with the NFL to install dynamic, metallic graphics at the NFL Los Angeles headquarters. “We had a close, collaborative relationship with the NFL Design team,” says Trever Hartung, project manager, Metropolitan West. To achieve the dramatic metallic look the NFL was going for, Metropolitan West sourced a metallic wallcovering instead of using metallic ink to achieve the desired effects. This media allowed for each individual graphic to have the very specific appearance the designers were looking for. Metropolitan West used a Roland VersaUV LEC2-640 large-format printer/cutter combined with CMYK+W+G inks to complete the installs onto Dreamscape Silver Flash highly reflective silver-chromed inkjet media, totaling close to 1500 square feet of wall graphics.

COLLABORATIVE
The PSP worked with Gensler, a leading global design firm, to achieve the look the NFL wanted.
Wow Factor
The NFL needed a cutting-edge design, and Metropolitan West delivered.
Connected
With hundreds of employees working across four floors and more than 250,000 square feet of space, keeping staff connected was a priority. Creating a cohesive space through environmental branding was crucial.

PHOTO GALLERY (15 IMAGES)

Adrienne Palmer

Adrienne Palmer is the editor-in-chief of Big Picture and Screen Printing magazines. She joined Big Picture magazine in 2012 after graduating from Ohio University's E.W. Scripps School of Journalism with a BA in magazine journalism. During her time with Big Picture, she has held the roles of assistant editor, associate editor, and managing editor; she added sister publication Screen Printing magazine to her resume in 2019. She is a 2019 Folio: Top Woman in Media; spearheads Big Picture's annual Women in Wide Format Awards and Best of Wide Format Awards as well as Screen Printing's annual Women in Screen Printing Awards; is on the board of Printing United Alliance's Women in Print Alliance and the U.N.I.T.E. Together diversity and inclusion program; hosts the Screen Saver podcast; and represents the Big Picture and Screen Printing teams at numerous industry events year-round as a speaker, moderator, and panelist.