(PRESS RELEASE) ROSH HA’AYN, ISRAEL – Kornit Digital Ltd., a provider of digital textile production technologies, partnered with fashion designers threeASFOUR to launch the Kundalini collection that premiered during New York Fashion Week.
Produced using Kornit’s Max technology, the Kundalini collection’s intricate designs highlight a digital-first approach for fashion. The designers from threeASFOUR were able to eliminate waste production while reducing the amount of time required for design cycles.
“Collaborating with top global designers like threeASFOUR demonstrates that fashion production can be cleaner and more sustainable, while also being efficient and more responsive to inspiration and creativity,” says Ronen Samuel, CEO, Kornit Digital. “Following the massive success of Tel Aviv Fashion Week, we are now creating exhibits and partnerships in New York, Los Angeles, London, and other global fashion hubs that need to adopt eco-conscious digital means of production. This collaboration with threeASFOUR is another step on our journey to become the operating system for on-demand, sustainable, proximity fashion.”
“We’ve built our brand on pushing boundaries, advancing social progress, and uniting fashion with nature and with self, while experimenting with technological innovations,” says Adi Gil, creative director, threeASFOUR. “Our vision for more sustainable and meaningful fashion unites us with Kornit Digital, whose technologies seem to have been designed from the ground up to help us achieve our goals. We’re excited about the infinite design freedom that Kornit on-demand production solutions offer the fashion industry, and how it could help grow our brand and raise our profile and accessibility in the marketplace.”
Kornit Digital’s production ecosystem uses less water and energy and also generates fewer greenhouse gas emissions relative to traditional analog production processes. The company’s technology uses safe and sustainable consumables to enable proximity production, eliminating the logistical waste, vulnerability, and time to market associated with multinational supply chains.
To view the event that took place at New York Fashion Week, visit Kornit’s LinkedIn page.