While some aspects of the wide format market have matured, wrap applications like vehicle wraps, wallcoverings and window wraps continue to expand, according to a new whitepaper developed by the International Sign Association in partnership with Keypoint Intelligence – InfoTrends. Reaching Today’s Customers: A Guide for Wrap Shops, is sponsored by Avery Dennison and Roland DGA and will be released by ISA. The paper explores trends in wrap applications and provides case studies with real-world insights.
Among the findings:
• Vehicle wraps have one of the lowest cost-per-thousand impressions but generate one of the highest number of impressions per dollar spent.
• Precision in printing and installation is crucial.
• Profit margins for this line of business can be extremely high.
• The industry offers ample opportunities for growth.
Reaching Today’s Customers releases June 4 and will be free for download through June 18. After that time, the whitepaper will cost $24.95. Sign up to be reminded of the June 4 launch date at www.signs.org/wrapguide.