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HOW Design Books on Identity and Limited Resources

Two recent books published by HOW Design Books share ideas for creating corporate identities and provide reassurance that you're not the only designer working in less-than-ideal conditions.

Identity Solutions by Cheryl Cullen and Amy Schell is a collection of letterheads, business cards and logo designs from 96 design firms. Not only does the book provide inspiring visuals, it also shares industry-tested advice to help designers satisfy clients with powerful and effective identity systems. The 144-page hardcover book sells for $32.99.

Designers in Handcuffs by Pat Matson Knapp suggests strategies for creating great graphics, even when time, materials, and money are tight. The book includes “war stories” from fellow designers who have dealt with difficult client communications, deadline pressures, budget constraints, and artwork limitations. This 192-page hardcover book is $29.99. (HOW Design Books: www.howdesign.com)

Big Picture Staff

Big Picture magazine has been serving wide-format printing professionals for more than 25 years, providing business-specific content to help boost bottom lines through its industry-leading magazine, website, email bulletins, Brain Squad and social media channels.

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