Case Studies

Hospital System Turns an Escalator into a Marketing Tool

SIMPSONS PRINTING IN Rapid City, South Dakota, helped Monument Health brand an escalator in the local community event center to raise awareness of their health services and engage with people as they attend events. The base wrap of the escalator was printed onto Jessup Asphalt Art Smooth Commercial Grade Non-Slip wide-format print media, while the dimensional climbers were constructed using heat bent 3mm white PVC.

The inside walls of the escalator were covered using Arlon DPF 6100XLP Cast Film with Arlon Series 3210 Protective Overlaminate. All roll media was printed using an HP Latex 800W printer; a Fuji film Acuity Select HS 36 printer was used to directly print on the PVC. All finishing was completed with a Kongsberg XP
cutting table.

  • effort
    A lot of time and energy was put into making sure the install looked perfect when all the different elements were combined.
  • Adaptable
    Simpsons Printing installed on metals surfaces and poured concrete.
  • Photorealistic
    Dimensions were added to the 3D characters to make them appear as if they were in motion.

Alex Marcheschi

Alex Marcheschi is the Associate Editor of Screen Printing and Big Picture.

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