Dscoop (Digital Solutions Cooperative) announced four February educational webinars focused on helping HP Graphic Arts users grow their business. Presented by recognized industry experts, Dscoop webinars provide convenient, online education and professional development opportunities for both business owners and operators of HP press equipment. Webinars are free to Dscoop members. For more information and to register for these webinars, visit www.dscoop.org
How to Integrate Print into Your Customers’ Campaigns with Marketing Automation
Presented by MindFireInc.
Date: Tuesday, February 18
Time: 10:00 a.m. – 11:00 a.m. CST
Marketing campaigns that effectively integrate print with online channels are in high demand. We will show you how you can use marketing automation technology to generate high-profit recurring print revenue by making direct mail an integral part of your customers’ marketing campaign workflow.
We will showcase several real-world examples of effective marketing campaigns that your customers need today. You’ll learn all you need to know on how to start growing your revenue with marketing automation.
Webinar attendees will:
• Find customers that benefit from marketing automation, and sell them more profitable services.
• Increase your print revenue by innovative use of direct mail in conjunction with email, text, voice, social and web channels.
• Create a predictable recurring revenue stream by offering “ongoing” lead generation and lead nurturing campaigns.
Finishing Automation – The Final Frontier of Shop Floor Automation
Panel presentation moderated by Bob Raus, HP
Date: Wednesday, February 19
Time: 9:00 a.m. – 10:00 a.m. CST
Automation is common for Web-to-print, MIS and Production Management. However, a printed sheet only becomes a sellable product when it is finished! Learn how to automate, reduce setup time and errors, and produce high quality and accurate finished products every time with the new SmartStream Production Pro Direct2Finish finishing module and leading finishing devices.
Attendees of this webinar will:
• Learn about typical finishing costs and issues
• Learn how to use the new SmartStream Production Pro finishing module to automate finishing activities.
• Learn how to eliminate waste and rework caused by finishing errors.
• Get a preview of the finishing automation solutions at Dscoop9.
How to Increase Productivity, Accelerate Cycle Times, Lower Costs and Improve Bottom Line with EPM
Panel presentation moderated by Moisha Clark, HP
Date: Monday, February 24
Time: 1:00 p.m. – 2:00 p.m. CST
Host a panel of HP Indigo customers that have adopted the new HP Indigo Enhanced Productivity Mode “EPM” technology (Printing with CMY versus CMYK). The panelists will share how they began and are currently using EPM, and how they are able to increase print productivity, accelerate their cycle times and improve their bottom line by using EPM.
Attendees of this webinar will:
• Gain knowledge of what EPM is and how it works
• Learn from other printers the process and learning curve you need to go through to start using EPM
• Understand application use cases and decision criteria for when to use EPM
• Learn from other printers how EPM can affect your print production, cycle times and bottom line
• Learn different strategies on how to leverage EPM during the sales process
Open Your Customers Eyes to New Possibilities
Presented by Peter van Teeseling, Regional Director, Dscoop EMEA
Date: Wednesday, February 26
Time: 9:00 a.m. – 10:00 a.m. CST
This webinar will present Dscoop member education on our customer marketing and educational tools such as customizable marketing newsletter and Signature Sample Series. Learn new/additional vocabulary when speaking with customers and prospects on the possibilities and benefits of digital print in general and Indigo special applications in particular.
As a result of attending this webinar attendees will:
• Know where to find, download and customize the files
• Gain the ability to use the content to educate customers and prospects
• Have the ability to adapt content to own marketing needs