Categories: Case StudiesOutdoor Advertising

#WashYourHands

The Client

Rush University Medical Center

The Players

Cushing
Skender Construction

Tools & Supplies

Canon ImageProGrafiPF940
32-point construction grade bond paper
Zund G3 L2500 digital Cutter

The Job

Signage donning the phrase “wash your hands” is no longer contained to public restrooms. As the Coronavirus disease (Covid-19) spreads, news outlets, public figures, social media users, and businesses are reminding the population of the importance of washing your hands during this time. Rush University Medical Center (rush.edu) in Chicago decided to take it one step further by printing and installing wide-format signage on the interior of the building’s windows with the message #WashYourHands.

The hospital called upon print service provider Cushing (cushingco.com) and Skender Construction (skender.com) to help share the message as quickly as possible. Skender and Rush developed the print-ready files; Cushing stayed open during the weekend to print the graphics with its Canon ImageProGraf iPF9400 onto 32-point construction grade bond paper and contour cut it on a Zund G3 L2500 digital cutter.

“Signage continues to be an effective method to share messaging to large groups of people,” says Joe Cushing, EVP. “The ‘real-time’ messaging – the actual #WashYourHands – will be seen by thousands of people who live in Chicagoland. And it will also be viewed by thousands online, too, shared as photos, articles, and content. Signage enhances both online and offline awareness. And we need that more than ever right now.”

Production

Skender and Rush developed the print-ready files; Cushing stayed open during the weekend to print the graphics with its Canon ImageProGraf iPF9400 onto 32-point construction grade bond paper and contour cut it on a Zund G3 L2500 digital cutter.

Adrienne Palmer

Adrienne Palmer is the editor-in-chief of Big Picture and Screen Printing magazines. She joined Big Picture magazine in 2012 after graduating from Ohio University's E.W. Scripps School of Journalism with a BA in magazine journalism. During her time with Big Picture, she has held the roles of assistant editor, associate editor, and managing editor; she added sister publication Screen Printing magazine to her resume in 2019. She is a 2019 Folio: Top Woman in Media; spearheads Big Picture's annual Women in Wide Format Awards and Best of Wide Format Awards as well as Screen Printing's annual Women in Screen Printing Awards; is on the board of Printing United Alliance's Women in Print Alliance and the U.N.I.T.E. Together diversity and inclusion program; hosts the Screen Saver podcast; and represents the Big Picture and Screen Printing teams at numerous industry events year-round as a speaker, moderator, and panelist.