At an event as massive as CES, a bare wall is a missed opportunity. Stretching across nearly three million square feet of event space throughout Las Vegas and drawing more than 180,000 people, CES is the largest annual convention hosted in Sin City. Spanning 11 official venues in early January, CES features every aspect of consumer electronics, from tech utilizing artificial intelligence and augmented reality to innovations in TVs and home appliances. The sheer number of attendees filling the Strip for this event makes every wrappable surface an easy advertising target with immense reach for tech companies.
Working on behalf of four clients, BPGraphics, a Phoenix-based wide-format print shop, supplied more than 130,000 square feet of graphics for CES 2019. The company started producing billboards in 1961 and still considers out-of-home to be an area of specialty. While the PSP, which employs 80, has also branched out into retail, fleet, environmental, and political graphics, projects like CES remain their bread and butter.