Categories: Best of Wide FormatCase StudiesDigital Textile PrintingEvent SignageSpecial Reports + Analysis

In It to Win It

Big Picture, in partnership with ISA and sponsored by Fujifilm and HP, is excited to announce the first-ever Best of Wide Format Awards. These winning projects are the most creative, innovative, and inspiring in our field and truly showcase how print service providers push the boundaries of wide-format digital print.

Saskatchewan Roughriders | Mosaic Stadium Branding

Print Shop: The Look Company
Location: Barrie, Ontario
Tools and Supplies: Georg + Otto Friedrich PES Woven Fabric 9988KFLBG, Georg + Otto Friedrich PTX Micro Decotex 8079FLBS, George + Otto Friedrich PTX PES Micro Decotex 7019LUXX, Top Value Fabrics Frontlit Banner, Top Value Fabrics Blockout Banner, Mimaki JV5-320DS, SwissQprint Nyala 2, Monti Antonio heat presses, Blackman and White Mastercut 2200 laser cutter

The Look Company was asked to create a branding experience for the new 30,000-seat Mosaic Stadium, home to Canada’s professional football team, the Saskatchewan Roughriders.

The vision for the sports arena included more than 150,000 square feet of print for the concourse, field of play, and premium seating graphics. “To make an experience great, you have to create truly custom applications no one has seen before,” says Adam Mitchell, marketing manager. Some of these unique elements include a custom fabric lightbox for the grand stairway, designed, engineered, and developed by The Look Company; the helmet wall, a fabric printed background with 100 helmet mounts; and a 6-foot-high, 25-foot-long clock digitally synced to count down to each game.

“From custom engineered frames and lighting electronics, to branding design, development, and application, to final printing and installation, we managed an exceptionally large-scale project by delivering impactful visuals and innovative easy-to-use products,” Mitchell says.

The shop was able to work side by side with stakeholders at the design stage, which allowed them to build visuals that were unified in brand and color, even when integrating sponsors. And the materials chosen for the inside of the stadium were all SEG fabric for a quick and easy change out, should a new sponsor buy in. “This consistency in theme provides a unified, in-stadium experience for fans, sponsors, and athletes,” Mitchell adds.

Adrienne Palmer

Adrienne Palmer is the editor-in-chief of Big Picture and Screen Printing magazines. She joined Big Picture magazine in 2012 after graduating from Ohio University's E.W. Scripps School of Journalism with a BA in magazine journalism. During her time with Big Picture, she has held the roles of assistant editor, associate editor, and managing editor; she added sister publication Screen Printing magazine to her resume in 2019. She is a 2019 Folio: Top Woman in Media; spearheads Big Picture's annual Women in Wide Format Awards and Best of Wide Format Awards as well as Screen Printing's annual Women in Screen Printing Awards; is on the board of Printing United Alliance's Women in Print Alliance and the U.N.I.T.E. Together diversity and inclusion program; hosts the Screen Saver podcast; and represents the Big Picture and Screen Printing teams at numerous industry events year-round as a speaker, moderator, and panelist.