Beer and Buckeyes

Print shop: Atchley Graphics | atchleygraphics.com
Location: Columbus, Ohio
Tools and Supplies: 3M Scotchcal Graphic Film for Textured Surfaces IJ8624, 3M Scotchcal Gloss Overlaminate 8518, HP Latex 570 printer, GBC Titan 1264WF laminators, Summa F1832 flatbed cutter.

GAME DAY SATURDAYS have the feeling of national holidays for zealous fans of The Ohio State University (OSU) who flock to the historic Ohio Stadium bright and early to tailgate and get hyped for their team. With a seating capacity of 104,944 and high-profile games selling out months in advance, the horseshoe-shaped stadium is the place to be for Buckeye devotees when fall rolls around in Columbus, Ohio.

Prior to the 2022 season, The Ohio State University partnered with Corona as the new official beer sponsor. PSP Atchley Graphics was tasked to transform a large gate entrance with full coverage printed wraps of the concrete walls and other surfaces – all in time for the sold-out first home football game.

The shop got to work selecting print and laminate media durable enough for three years’ worth of high-traffic game days, opting to image 3M Scotchcal IJ8624 film with multiple HP Latex 570 printers and finishing with 3M Scotchcal Gloss Overlaminate 8518 using multiple GBC Titan 1264WF laminators and a Summa F1832 flatbed cutter.

“The overall scope and scale of the installation, as well as the maneuvering around a flurry of other contractors doing work prior to the first home game, was challenging,” says Derek Atchley, Atchley Graphics CEO/founder. “Another challenge we faced was in maintaining the overall look of the graphics as they blended across multiple surfaces and textures. Working in conjunction with our unique partners was an excellent symbiosis of creativity and experiential branding!”

Atchley Graphics output hundreds of square feet of vinyl, sending its entire installation team to mount the large, intricate wrap in time for the influx of 106,594 attendees at OSU’s home opener – plus 10.5 million TV viewers!