Ba(i)ted Breath

Print Shop: Gamut Media | gamutmedia.net
Location: Anaheim, California
Tools and Supplies: 3M Controltac Print Film 40C, 3M Scotchcal Matte Overlaminate 8510, 5-in. Gatorfoam Gator Board, Roland DG VersaCamm VS-640i printer/cutter.

POP-UP SHOPS ARE an established trend in many major cities across the US, offering deliberately temporary and exclusive experiences for those in the know – the more immersive, the better. Bait, a boutique specializing in sneakers, streetwear, T-shirts, and collectible toys, has locations across the western US, Japan, and Taiwan, with its flagship store in Los Angeles often hosting pop-ups showcasing various collaborations.

Bait called upon Anaheim, California-based Gamut Media with a challenging request: Design, produce, and install graphics for two consecutive pop-ups in just three weeks. Using their knowledge of Bait’s style from past projects, the Gamut team got to work designing a backdrop that worked for both pop-ups: Air Jordan sneakers and the animated series “Attack on Titan.”

The shop crafted a sky backdrop with fluffy clouds that could be adapted quickly for each collab, outputting 850 square feet of floor graphics and 400 square feet of wall wraps. Gamut Media opted for 3M Controltac Print Film 40C imaged with a Roland DG VersaCamm VS-640i printer/cutter and finished with 3M laminate film. For the “Attack on Titan” collab, the PSP also produced and installed a colossal titan head cutout with an arm extending out, utilizing foam print.