An Eye for It

Print Shop: Screaming Images | screamingimages.net
Location: Las Vegas, Nevada
Tools and Supplies: EFI Vutek GS5000R printer, 9-ounce Ultraflex UltraMesh Supreme mesh banner material

LAS VEGAS IS the land of extravagance. In the famous vacation destination, you can find the shiniest, brightest, and biggest versions of just about anything… even an eye patch. Screaming Images is a Vegas branding staple as their touch seems to be on just about anything that requires signage in the city. When Luxor Casino wanted to brand their famous 100-foot-tall Sphinx with a Las Vegas Raiders eye patch, they knew exactly who to call. Believe it or not, the Luxor’s Sphinx is about twice the size of the original in Egypt, so the PSP came prepared for a gigantic project.

To print the massive eye-patch with the famous NFL team’s logo emblazoned on it, Screaming Images used an EFI Vutek GS5000r printer to print onto 9-ounce Ultraflex UltraMesh Supreme mesh banner material. The eye patch was installed prior to the Raiders’ first game and remained on the Sphinx for the duration of the NFL season. The uniqueness of this installation is what sets it apart from the competition, but it’s not the first time Screaming Images has won a Best of Wide Format Award for a large Raiders-themed installation. Just last year, they dressed the 150-foot-tall Statue of Liberty outside the New York-New York Hotel and Casino in a custom silver and black jersey (bigpicturemag.com/statueofliberty). What will they do next?