Building off the success of its inaugural event, the Active & Intelligent Packaging Summit Americas will return to the greater New York City area this June. The event, co-produced by the Active & Intelligent Packaging Association (AIPIA) and BXP (Brand Experience magazine), will be held June 3-4, 2019 at the Westin Jersey City Newport.
The Active & Intelligent Packaging Summit Americas brings together consumer-facing and retails brands and developers of packaging solutions to explore how the latest technologies can reinvent the entire value chain. It will feature two days of dynamic presentations that provide a complete overview of these disruptive technologies and how brand owners and marketers are commercializing them for the strongest ROI, as well as exhibits from best-in-class suppliers and ample networking opportunities.
“We’re very pleased to be returning to the U.S. after such a successful first year,” said Eef de Ferrante, executive director of AIPIA, based in Utrecht, The Netherlands. “The Summit is the only North American event covering the A&IP sector in its entirely to offer a complete overview of where the market is today and, more importantly, where it is headed.”
The inaugural 2018 event featured 27 educational sessions that explored the market factors driving the growth of smart packaging as well as the technologies in specific segments, including augmented reality, consumer engagement, mobile commerce, printed electronics, brand protection, smart labels, supply chain control, product condition monitoring, and more. Real-world case studies of successful smart and active packaging campaigns were featured throughout the event.
The 2019 program will once again feature the Packaging Innovation Challenge, in which AIPIA members are invited to present ideas for utilizing smart packaging to the stakeholders of a major consumer brand. At the 2018 event, Bayer Consumer Health hosted the Challenge.
“We’re thrilled to be partnering with AIPIA again in 2019,” said Gerri Brownstein, BXP’s publisher. “Brand marketers today face more choices and challenges than ever when considering how they want to engage their target consumers. Understanding the possibilities of these disruptive technologies and their role in consumer engagement can ultimately help brands get to market better faster and cheaper while creating more effective and profitable brand experiences.”
Custom sponsorship programs are being developed now. Contact Gerri Brownstein at gerri.brownstein@stmediagroup.com for more information.
Attendees can register for the event here: www.bxpmagazine.com/aipia-2019
Speaking proposals can be done here: https://www.aipia.info/apply-as-speaker.php