The Montana Office of Tourism and Business Development’s “It’s Time” campaign encouraged tourists to visit Montana through bus wraps, subway station windows, and even 3D-printed forest animals attached to semi-trucks, obtaining a Silver OBIE. The OAAA awarded three additional campaigns finalist nods for the Transportation, Travel, and Tourism category.
Silver OBIE: It’s Time
Creative agencies: MercuryCSC, Intersection
Advertiser: Montana Office of Tourism and Business Development
Finalist: Gett
Creative agency: Posterscope USA
Advertiser: Gett
Finalist: Texas Tourism Heated Bus Shelters
Creative agency: Slingshot
Advertiser: Texas Tourism
Finalist: Instagram Murals
Creative agency: Colle+McVoy
Advertiser: Colle+McVoy
Check out more award-winning out-of-home advertising:
Interactive OOH Displays Turn Heads
Print Takes on Public Service
Spotify Campaign Personalized to Each Neighborhood
Beer-Spouting Print Makes for Golden Advertising
Printed Advertising Takes to the Streets
Taking Billboards to the Next Level
Print Brings Feeling to Food
OBIE Winners Wrap Trash Cans, Crates, and More
Who Says Billboards Are Dead?
Stair Graphics, Bus Wraps Shine in OBIE Awards
Automotive OOH Ads Leverage Mixed Media