FOOD TRUCKS ALMOST always bring joy to a situation. Has anyone ever seen a meal on wheels and been upset? Don’t think so. That’s why PSPs take such pride in these installs. Not just because the client deserves the best work possible, but because you’re equipping a business owner with their most important branding device. A food truck’s wrap is nearly as important as the food coming out of the kitchen, or drinks coming out of the tap. Check out these impressive wraps that took these food trucks to the next level.
Palmer Signs
Roseville, California
Palmer Signs outfitted Pink Martini’s rolling kitchen and bar with a wrap worthy of their exciting brand. After conducting virtual meetings with Kyle Oliver, owner of Pink Martini, Palmer Signs understood the core purpose of the design: to bring fun to the party. To make the magic happen, Palmer Signs used their HP Latex 800 printer onto 3M Controltac Graphic Film IJ180 and finished it with 3M 8518 Scotchcal Overlaminate.
Tip: Add depth to the design. Palmer Signs included more than 30 hidden images in the wrap by playing with different textures.
Premier Graphics
Richmond, British Columbia, Canada
Premier Graphics gave Captain’s Cod Company’s food truck a pristine new look so the famous fish and chips cooks could serve their customers in style. The fish fryers needed a wrap to match their high standards – they only serve 100-percent Wild Alaskan Cod. They got it with this beautiful blue wrap that perfectly encapsulates their brand. To print the wrap, Premier Graphics used an HP Latex R1000 printer onto 3M Controltac Graphic Film IJ180 and finished it with 3M 8518 Scotchcal Overlaminate.
Tip: Understand who you’re working with. If your client seems open to dynamic ideas and color schemes, go all out in your mock ups.
Creative Color
Minneapolis, Minnesota
Northbound Smokehouse Brewpub is a popular Minneapolis restaurant. Its food truck makes special appearances for catering events in the Twin Cities. In order to make the connection between restaurant and food truck, the vehicle wrap needed brand consistency. To complete this job, Creative Color used an HP Latex 280 printer onto 3M Controltac Graphic Film IJ180 with 3M 8518 Scotchcal Overlaminate. Now, the Brewpub can hit the road and expand its presence at corporate events and large gatherings.
Tip: Don’t be afraid to pitch food truck ideas to local restaurants. They may need that initial push to get into the game, and you could gain a long-term client.
PHOTO GALLERY (8 IMAGES)
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