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Woulda Coulda Shoulda

You’re Not As Good As You Think You Are

Some clients have no idea what printers do to get projects ready for print.

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Things you wanted to say to frustrating clients, but didn’t.

You’re Not as Good as You Think You Are

We constantly have customers send in jobs that aren’t ready to print. We spend a fair amount of time making sure the jobs will print correctly. When they come to pick the up the job, they marvel at how well they did preparing the file. I always think, we should have printed what you sent, then you can see what your talent level is.

Woulda Coulda Shouldas are collected from Big Picture’s Brain Squad and shared anonymously.

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If you’re the owner or top manager of a U.S. wide-format printing business, you’re invited to join the Big Picture Brain Squad. Take one five-minute quiz a month, and you’ll be featured prominently in this magazine, and make your voice heard on key issues affecting wide-format professionals. Sign up here.

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