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Watchfire Digital Billboard Awards deadline approaching




The deadline for Watchfire Signs' inaugural Watchfire Digital Billboard Awards program is tomorrow, March 31 at midnight.

Watchfire, a top manufacturer of digital billboards, has undertaken this program to recognize agencies, outdoor advertising companies and advertisers who are utilizing the outstanding capabilities of digital billboard advertising and have displayed excellence in effectiveness, design, entertainment and legibility.

“We want to recognize campaigns that focus solely on the unique strengths of digital billboard advertising,” said Darrin Friskney, Watchfire’s Vice President of Digital Outdoor. “It is our desire to highlight the innovation and engaging qualities and capabilities of digital advertising as opposed to traditional advertising. Digital billboards make timely, relevant advertising to mass audiences available at prices that have never before been possible. We want to call attention to those who are doing it best.”

There is no entry fee, and entries must be submitted online by March 31, 2015 at midnight.

To qualify, entrants must submit an advertisement that ran exclusively on a digital outdoor billboard in 2014 and must have worked directly with the client on the account that has been entered. Winners will receive recognition and a trophy.

Each submission should include images of each phase of execution and must be submitted as a digital file to the website: Additional information, contest rules and regulations can be found online at


About Watchfire

Watchfire Signs designs, engineers and manufactures the best looking, most durable outdoor LED signs and digital billboards to help businesses and organizations increase visibility and drive growth. Headquartered in Danville, IL, Watchfire has manufactured outdoor electric signs since 1932 and LED signs since 1996. The company has created more than 50,000 Watchfire LED signs and has more digital billboard customers in the U.S. than any other manufacturer. For information, go to




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