Swm has released the ArgoGraph family of thermoplastic polyurethane media, engineered as high-performance advertising graphic films for harsh conditions. ArgoGraph-White is a premium-grade, printable facestock positioned as a more flexible, removable, conformable, and eco-friendly alternative to vinyl media. The media is compatible with latex, eco-solvent, and solvent printers, and is designed for resistance to UV damage and abrasions. Applications include , , and . Available in gloss and matte finishes.

Swm recommends pairing the media with ArgoGraph-Clear, a highly conformable, glossy overlaminate film. The halogen- and cold-crack-resistant overlaminate is engineered with low-temperature flexibility, and is abrasion-, halogen-, PVC-, and additive-free, according to the company. Both films are available in widths up to 62. in.