The Viral Test: Seth Godin’s Simple Secret to Effective Marketing

The Viral Test

Marketing expert Seth Godin has published almost 10,000 posts on his blog since 2002. If he had to pick just one to point people to first, he says it would be about “new marketing.” “The blog post I point people to the most is called ‘First, Ten,’ and it is a simple theory of marketing that says: tell 10 people, show 10 people, share it with 10 people; 10 people who already trust you and already like you. If (you have a new service, product or campaign and) they don’t tell anybody else, it’s not that good and you should start over. If they do tell other people, you’re on your way.”