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The Power of Branding

Signarama San Antonio transforms storage area into a vibrant and welcoming space.

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AT SIGNARAMA SAN ANTONIO, owner Kelly Mattingly has had the privilege of working closely with San Antonio College (SAC), one of its long-standing clients. The firm’s collaboration with SAC’s marketing department has always been an enriching experience, and this latest project was no exception, Mattingly says.

Recently, the company teamed up with the SAC marketing department and its Student Advocacy Center to help launch a new space on campus. Understanding the importance of branding, Mattingly’s team was dedicated to creating a space that not only looked visually appealing but also aligned with the school’s brand identity. Branding has made a difference.

The SAC Advocacy Resource Room (Powered By Whataburger) is a food and toiletries pantry available to students and employees and supplied in collaboration with the San Antonio Food Bank, H-E-B, and Whataburger, the fast-food giant headquartered in San Antonio.

For this project, Signarama San Antonio installers wrapped several walls and installed custom vinyl graphics on doors, windows, and even the fridge. Whataburger logos are also visible throughout the area. This work transformed the environment into a vibrant and welcoming space.

The result was a cohesive look that reflected the college’s values and vision, while also creating an engaging atmosphere for students, staff, and visitors, says the entrepreneur.

“The SAC team was thrilled with the final result of the project, and we were proud to have played a role in bringing the new space to life,” says Mattingly. “At Signarama San Antonio, we know that a strong brand presence makes all the difference, and we’re excited to continue helping our clients achieve just that.”

  • QUIET SOPHISITICATION
    Calming gray graphics on a white background give a bit of a tone-on-tone, sophisticated appearance to the wall installation.
  • DYNAMIC DUOS
    Branding the college’s name with the fast-food giant Whataburger’s logo, which sponsors the SAC Advocacy Resource Room that provides food for those in need. This integrated branding supports a powerful partnership.
  • SCHOOL PRIDE
    Sending a message such as the “#SACStrong” shown here reinforces the school’s culture and student pride.
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