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Successful Launch of Drupa Preview




The digital platform drupa preview opened on October 27. Over 1,900 visitors took part in panel discussions and live web sessions, receiving information on  current issues via video keynote speeches and virtually connected with exhibitors and industry players. The proportion of international visitors was at 70% (top five countries: Japan, India, UK, the Netherlands and Germany). More than 14,000 pageviews also highlight the print community’s high level of interest in the content on offer. Around 1,400 exhibitors from 50 countries presented their products, solutions and applications. The three areas “‘Exhibition Space”, “Conference Area” and “Networking Plaza” reflect drupa’s cornerstones digitally, bridging the communication needs between now and the next live event (April 20 – 28, 2021 in Düsseldorf, Germany).

The global pandemic has been a major challenge for the printing industry for months. This makes drupa preview a key tool, offering a platform in these difficult times for companies to showcase their innovative products and reach their target audiences. For exhibitors and visitors alike, this clearly marks a new beginning.

“The drupa preview also has a special significance for Messe Düsseldorf: it shows that even in times of crisis we can offer solutions to keep the industries interacting and networking. We are working intensively on strengthening global communication not only through our local events, but also by expanding new, virtual formats”, explained Erhard Wienkamp, Managing Director Operative Trade Fair Business at Messe Düsseldorf.

Sabine Geldermann, Project Director Print Technologies at Messe Düsseldorf, added: “The response from exhibitors and visitors following the first preview was very positive. drupa preview offers a valuable basis for regular customer contacts, enabling ongoing interaction within our community during this pandemic. Its digital format helps enhance our customer communications, focusing on the industry’s future topics. From now on, it is our goal to create a hybrid concept, perfectly combining the best of both worlds in order to ensure the April event can take place under optimal conditions.”

All web sessions and videos are available on demand at The next drupa preview day with live web sessions will take place on November 17.

For further information about drupa preview, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: [email protected]; Visit and; Follow us on twitter at




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