Short Runs Drive Package Printers to Digital

InfoTrends’ latest report, “Color Digital Label and Packaging Presses Market Forecast: 2014-2019,” a tracks trends and technological improvements to come for the digital package printing market.

According to the study, the primary force behind package printers turning to inkjet is the need for more efficient short runs. “Brand owners worldwide need to target ever-smaller market segments to be competitive,” according to an InfoTrends’ release. Digital presses offer the benefit of faster and more cost-effective short-run jobs.

The report also notes a variety of improved technologies as digital print suppliers explore the package printing market. Developments include more productive, reliable printheads; low-migration inks; more specialized substrates; improved workflow tools; prevalence of hybrid presses that combine inkjet and flexographic processes; and more educated print operators.