Seminar Explains Advantages of Digital Printing to Direct Marketers

To help planners and implementers of direct-marketing campaigns learn more about digital printing's capabilities for one-to-one marketing, the Direct Marketing Association (DMA) is teaming up with the National Association for Printing Leadership (NAPL) to present a one-day seminar “? Introduction to Digital Printing. The program will be held on March 19, 2003 at the DMA Seminar Center in Manhattan.

The DMA represents 4700 companies around the world interested in direct, interactive and database marketing. The NAPL represents the $88 billion commercial printing industry.

The seminar is targeted for commercial printing companies, marketing and sales organizations, graphic-design firms and advertising agencies and will be led by Howard Fenton, NAPL's senior consultant for digital technologies.

Attendees will learn about available equipment and technology options and the types of products supported by digital printing, including on-demand books, reprints, forms, personalized and customized printing, and database marketing. Case studies will illustrate some of the successes achieved by early adopters of digital-printing technologies.

Seminar fee is $225 for DMA and NAPL members and $275 for nonmembers. To register, call 212-790-1500 or visit www.dma.org/seminars/digitalprinting. (Direct Marketing Association: www.the-dma.org; National Association for Print Leadership (NAPL): www.napl.org)