Sappi Fine Paper NA Launches 'The Standard Vol. 5, Special Effects'

Sappi Fine Paper North America has released The Standard Volume 5, a guide to designing for print. The latest volume focuses on how special effects can make the printed page offer a more dimensional, tactile, and interactive experience. Intended to be inspirational, The Standard “demonstrates how using printing techniques can serve as a creative tool to make images … more powerful and impactful,” says Sappi.

The Standard 5 showcases a wide range of media, substrates, and techniques, including: foils, emboss/deboss, engraving and thermography; various coating and varnish techniques; strike-through, laser die-cuts, thermochromagraphy, lenticular, and flocking; microencapsulated scents, phosphorescent UV coating, QR codes and augmented reality.

“The techniques demonstrated in Standard 5 show the innovative ways that designers can make printing on paper a multi-sensory experience,” says Patti Groh, marketing director, Sappi Fine Paper North America. “Print communication offers unique advantages that are not achievable with digital. Print and digital each has its strengths but are increasingly becoming intertwined and mutually supportive.”

To illustrate the latter point, The Standard provides an example of augmented reality (AR) technology. Produced by Metaio software developer, the AR technology turns a printed character named “Super Dude” into an animated superhero when viewed on a mobile device or online at sappi.com/na/superheroes.

As with the rest of The Standard series, Special Effects was conceived and designed by Kit Hinrichs of Studio Hinrichs (www.studio-hinrichs.com), and done with the cooperation of 826 National (www.826national.org), a nonprofit network of tutoring, writing, and publishing centers across the US. Co-founded by bestselling author Dave Eggers, 826 National serves under-resourced students, ages 6-18, by encouraging them to nurture their creativity through writing.

Sappi Fine Paper North America is hosting a national road show to launch The Standard 5. The first event took place February 23 in San Francisco (also home to 826 National headquarters). Events will be held in nine other cities in the US and Canada, including Dallas (February 28) and Los Angeles (March 8). Admission fee is $10 (goes to support 826 educational programs); schedule and registration details at www.sappi.com/na/events.

For more informaiton on The Standard 5: www.sappi.com/na.

SAPPI FINE PAPER NORTH AMERICA
www.sappi.com/na