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Roundtable Explores Customization in Wide-Format Digital Printing

Adrienne Palmer, industry experts analyze the growing personalization trend.

Published

3 years ago

June 11, 2021

Caldera, a French RIP software company, held a three-day virtual event June 8-10 for players in the large-format digital printing and cutting industry. The event offered insights to help attendees optimize production and maximize investment returns, according to a release.

The webinars and roundtables – covering the signs and graphics, textiles, fashion, and home decor, vehicle graphics, custom sports apparel, direct-to-garment, and industrial printing markets on topics such as automation, prepress, device optimization, color management, quality control, and new business opportunities – are now available on demand.

Adrienne Palmer joined Sebastien Hanssens (Caldera), Aleksander Lazic (Zünd), Didier Olzier (SENFA) and Maxime Rosello (HP) for the Customization and Personalization roundtable. Palmer shared new applications, opportunities, and businesses emerging because of the trend, the importance of web-to-print storefronts, and the future of customization in the wide-format space.

Big Picture Staff

Big Picture magazine has been serving wide-format printing professionals for more than 25 years, providing business-specific content to help boost bottom lines through its industry-leading magazine, website, email bulletins, Brain Squad and social media channels.

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