Rolling Memorials

ON NORTHERN CALIFORNIA construction sites, massive water and fuel trucks rumble through dust and debris. But these vehicles aren’t advertising equipment rentals — they’re carrying messages of loss, hope and service.

LIG Life Is Good Rentals, a Loomis, California-based equipment rental company, commissioned Sacramento’s WrapStar Pro to transform its fleet into rolling memorials honoring children lost to cancer, raising suicide awareness and paying tribute to the military. Kristin Lanzarone, owner, WrapStar Pro, has produced multiple full wraps for the company’s water and fuel trucks, each dedicated to a specific individual or cause.

“When a job is dedicated to somebody who is dying or at end of life, it makes us work harder to ensure the design and message get across to the community,” says Lanzarone. “We are honored to do this type of project.”

Each water truck requires approximately 230 square feet of printed film, covering fenders, tank sides and rear panels. The military-themed fuel truck demanded roughly 545 square feet of graphics across unevenly spaced tanks and upper fascia, where precise alignment of “Serving Those Who Serve Us” was critical.

All projects were printed on a Roland TrueVIS VG3 printer/cutter using CMYK, light cyan, light magenta, light black and orange inks. Lanzarone selected Arlon DPF V9700, a premium non-PVC cast polyurethane film, paired with Arlon Series V3370 non-PVC overlaminate. Gloss was used on water tanks, while a satin finish on the military truck delivered a subdued, tactical aesthetic.

To streamline installation on the large cylindrical tanks, the team preseamed panels prior to application, creating single unified sections and minimizing alignment challenges in the field. Complex front fender wells required advanced three-dimensional conformability and heat control — standard practice for WrapStar Pro, which specializes in commercial fleets and architectural wraps.

The trucks generate attention far beyond job sites. One suicide awareness water truck was showcased at a regional mental health relay, amplifying its impact. “If a wrapped truck helps even one person, it is well worth it,” LIG leadership shared publicly.

In an industry often focused on brand impressions, this project stands apart for something deeper: using wide-format technology not just to promote business, but to serve a community.

PHOTO GALLERY (10 IMAGES)