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Roland to Launch New Digital Sign System and Showcase Latest Digital Printing Technologies at ISA 2014




Irvine, Calif., April 16, 2014 – Attendees at the upcoming ISA International Sign Expo, April 24-26, 2014 in Orlando, Fla., will be able to experience the official launch of the new Roland DisplayStudio™ Digital Sign System, a powerful, user-friendly system for signmakers looking to get started in the rapidly growing digital signage market.

Roland will also be showcasing its latest UV and eco-solvent digital printing technologies at the event.

ISA 2014 will mark the unveiling of Roland DisplayStudio Digital Sign System, designed especially for sign shops that want to create new revenue streams by incorporating digital signage into their current product offerings. Roland’s solution will include feature-rich software, a compact media player and a choice of high-resolution, commercial-grade LED-backlit LCD displays in a range of sizes, plus mounting hardware. Roland DGA President Rick Scrimger will be providing an overview of Roland’s digital signage offerings in an ISA Expo presentation, “Demystifying Digital Signage for Signmakers,” scheduled for 11 a.m. to 11:30 a.m. on Thurs., April 24 at the show’s Dynamic Digital Park (booth 108).

Those visiting booth 1036 can also see a close-up demonstration of Roland’s innovative new VersaUV® LEF-20 UV-LED benchtop flatbed printer, as well as the company’s next generation of advanced VersaCAMM® wide-format printer/cutters, the VSi Series. The VersaUV LEF-20, which boasts a print area that is 20 inches x 13 inches x 3.94 inches, is capable of printing on a vast array of substrates and three-dimensional objects, making it perfect for personalizing pens, smart phone covers, signs, giftware, promotional items and more. ISA attendees will be equally impressed with Roland’s new VSi Series wide-format eco-solvent inkjet printer/cutters, which offer everything users already love about VersaCAMM – the world’s best-selling printers in the durable graphics market – plus new features and enhancements that raise overall performance to an even greater level.

Roland will be showcasing a variety of popular products from its current lineup as well at ISA 2014, such as the company’s flagship SOLJET® Pro 4 XR-640 printer/cutter and the Pro 4 XF-640 printer. Other advanced products that will be on display include the compact yet powerful 20-inch VersaStudio® BN-20 printer/cutter and state-of-the-art devices from Roland’s high-performance GX vinyl cutter and EGX rotary engraver product lines.

Continuing its commitment to ongoing education, Roland will be presenting a number of exciting and informative in-booth and ISA Expo presentations during the show. Held daily, each educational session is designed to help maximize the productivity and profitability of your business. with topics ranging from “Demystifying Digital Signage for Signmakers” and “Maximizing Profits by Performing Multiple Applications with a Single Design on the BN-20,” to “Adding Value to Prints with Selective Colors in VersaWorks.” Live vehicle wrap demonstrations by the experts at Digital EFX Wraps will also take place several times daily in the Roland booth.


A complete schedule, featuring specific days, times and locations for Roland DGA’s in-booth and ISA Expo presentations, is provided below:

Roland ISA 2014 Daily In-Booth Presentations, Booth #1036

* “Born to Wrap” Vehicle Wrap Demo with Digital EFX Wraps 10:30 a.m. – 11:00 a.m.

* Digital Signage Made Easy, with Roland DisplayStudio 11:15 a.m. – 11:35 a.m. [In-booth Digital Signage Demo at this time on Fri. and Sat. only.]

* “Born to Wrap” Vehicle Wrap Demo with Digital EFX Wraps 12:30 p.m. – 1:00 p.m

* Digital Signage Made Easy, with Roland DisplayStudio 1:15 p.m. – 1:35 p.m.


* Adding Value to Prints with Selective Spot Colors in VersaWorks 2:00 p.m. – 2:20 p.m.

* “Born to Wrap” Vehicle Wrap Demo with Digital EFX Wraps 2:30 p.m. – 3 p.m.

* Digital Signage Made Easy, with Roland DisplayStudio 3:15 p.m. – 3:35 p.m.

Roland ISA 2014 Expo Presentations

* Demystifying Digital Signage for Signmakers Thurs., 4/24 11 a.m. – 11:30 a.m.; Location: Exhibit Hall – Dynamic Digital Park (Booth 108)

* Grow Your Business with the Magic of On-Demand Personalization Thurs., 4/24 2:30 p.m – 3 p.m.; Location: Exhibit Hall – INKJet Print Theater (Booth 2945) .


To learn more about Roland’s entire lineup of high quality products, visit

About Roland DGA Corp.
Roland DGA Corp. serves North and South America as the marketing, sales and distribution arm for Roland DG Corp. Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is a worldwide leader in the sign, graphic arts, vehicle graphics, engraving, ADA signage, direct part marking, rapid prototyping, 3D modeling, and dental CAD/CAM industries. Roland DG is affiliated with Roland Corp., renowned in the music industry for developing MIDI technology and for producing digital music equipment including drums, keyboard synthesizers, recording equipment and other related technologies.




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