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Rogers Company Crafts Towers of Change

Digital print transforms the Cleveland Public Library.

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The premise of the George Gund Foundation’s Changing Minds initiative is simple: to change the perception of public schools in Cleveland. But the construction of the movement’s photographic exhibit at the Cleveland Public Library’s downtown branch was anything but simple for local Nimlok distributor The Rogers Company.

The Rogers Company collaborated with design partner Nesnadny & Schwartz to create a myriad of elements, including double-sided banner stands, floor graphics, Sintra graphics, dye-sublimated fabric, and backlit toppers, for each of the eight aluminum towers. The shop printed on Mactac JT 5828 P white matte calendered vinyl for the floor graphics and laminated them with General Formulations velvet/gloss permanent polycarbonate. They used a Vutek GS3250LX Pro for direct-to-substrate UV printing and a Vutek TX3250r for fabric printing.
 

Read more from Big Picture's January/Febuary “Ideas” issue or check out other Wide Angle case studies.

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