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Printing United Alliance Presents the Color Ready! Virtual Conference




PRINTING United Alliance today announces that registration is open for the next installment of the Color Ready! Virtual Conference series. The interactive conference will be held each day the week of September 21-25, 2020, from 2 to 3 p.m. ET. Those interested in participating may register online here.
“Color is a hot topic. In an ideal world, printed color would appear exactly as customers envision regardless of the process, though anyone who works frequently with color knows that is not always the case,” says Joe Marin, Senior Vice President, Education and Training, PRINTING United Alliance. “The presenters for this virtual series were hand-selected to best equip attendees with the latest tools and techniques to produce the intended color. The live, interactive conference format allows attendees to ask the necessary questions to implement specific processes into their own unique operation.”

Color Ready! Virtual Conference Schedule
The weeklong lineup of color-focused sessions are presented by the foremost names in the space and is geared toward anyone involved in color throughout the lifecycle of a printed job, including designers, prepress professionals, salespeople, and CSR. The Color Ready! session schedule is as follows:
Monday, September 21, 2 PM ET
“Color Foundations,” presented by Don Hutcheson, President, HutchColor, LLC
Topics include:
* •    The theory and psychology of color
* •    Color spaces and gamut considerations
* •    Color deficiency and viewing
* •    Color reproduction — what's possible and what's not

Tuesday, September 22, 2 PM ET
“Assessing and Communicating Color,” presented by Joe Marin, Senior Vice President, Education and Training; and Ray Weiss, Director of Digital Print Programs, PRINTING United Alliance
Topics include:
* •    The three ways color goes wrong and how to identify them
* •    Proper terminology and how to communicate color effectively
* •    How to evaluate color visually through examples
* •    How to evaluate color scientifically with measurement devices

Wednesday, September 23, 2PM ET
“Color Correction Made Easy,” presented by Ben Starr, Color Technology and Workflow Expert,
Topics include:
* •    Tips and tools to get the best images in Photoshop
* •    Why and how to color correct in the RGB color space
* •    How to get the very best, most natural flesh tones
Thursday, September 24, 2PM ET
“Getting the Right Color in PDFs,” presented by Birgit Plautz, Manager of Technical Services, GMG Americas
Topics include:
* •    Why outstanding color begins with native files
* •    Adobe CC “canned” PDF presets and how they impact color
* •    PDF standards, color settings, what each setting is, and what it does
* •    Solid starting points for PDF settings for digital and offset printing
Friday, September 25, 2PM ET
“Managing Spot Colors in a Digital World,” presented by Dan Gillespie, Director of Technical Services, Alder Color Solutions
Topics include:
* •    Understanding Pantone spot colors and limitations with digital printing
* •    Defining spot colors to match your design files with your RIP
* •    Getting the best match using your printer's full gamut
* •    How to match custom colors using spot colors



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