Pop Goes the Trade Show Booth

Setting up a trade show booth can be a time-consuming and exhausting. Interlamexpo's latest trade show display system, the Pop Up Classic, is an 8- x 8-ft portable aluminum backwall system designed especially for 10- x 10-ft trade show booths. It can be set up in 15 minutes or less (no tools required) and packs back into its rolling case for transport.

Graphics can be displayed on both front and back for a 360o display. In addition, graphics don't need to be notched and are hung with magnetic technology. The magnets affix naturally to the gently curved aluminum wall to create a seamless graphic image.

The Pop Up Classic only weighs 53 lb and comes with the frame, six magnetic vertical graphics attachment bars, five plastic graphics attachment strips, 12 magnetic vertical graphic support bars, three graphics footers, two halogen display lights, and the transport case. The company offers an optional case-to-counter conversion kit. The retail price of the Pop Up Classic is $2500.

Interlamexpo, a division of Drytac, manufactures and distributes a wide range of banner stands and portable display systems. (Interlamexpo : 800-562-6251; www.interlamexpo.com)