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Top of the Food Chain

Foodies and drink connoisseurs can appreciate these prize-winning campaigns.

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For the Food and Beverage category of the 2018 OAAA OBIE Awards, advertisers and PSPs left no stone unturned when it came to creativity. The Silver OBIE-winning Heinz billboards pay homage to the hit drama series “Mad Men” by using imagery from an identical Heinz campaign pitched by Don Draper in the show. Explore this and other unique campaigns below.


Silver OBIE Winners


Pass the Heinz
Creative Agencies: Sterling Cooper Draper Pryce, David the Agency
Advertiser: Heinz

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