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Customizing Outdoor Ads

OBIE Award winners in the Custom Installation category turn to nontraditional billboards and graphics.

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Billboards are likely what comes to mind when one thinks of out-of-home (OOH) advertising. Winners of the 2018 OAAA OBIE Awards Custom Installation category paid homage to the long-established OOH application, but with a twist. Award-winning campaigns utilized , 3D printed elements, routed pop-up graphics, and more.


Gold OBIE Winners


Rolling Away the Tarp
Creative Agency: Milwaukee Brewers Baseball Club
Advertiser: Milwaukee Brewers Baseball Club

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